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Speaker Offers Strategies for Getting Ready for the Next Disaster

Dr. Larry Barton
11/15/2005 —

Larry Barton, Ph.D., one of the world's leading experts in crisis prevention, management, and crisis communication will be at Penn State York on Friday, Dec. 2, for a half-day seminar, Disaster Planning and Crisis Management: Getting Ready. The program, from 8:30 a.m. noon, is in the new Pullo Family Performing Arts Center at the campus. The program is sponsored by The Community and University Partnership (CUP) at Penn State York, PennSERVE, and the READY Campus Compact.

Download registration flier (Microsoft Word document)

Disaster Planning and Crisis Management: Getting Ready provides an intensive overview of what businesses and organizations can do to minimize exposure to business disruption and more effectively respond to incidents that could hurt your people, reputation, and financial condition. Barton will discuss crisis communications and how to manage all types of emergencies and disasters. He has delivered seminars to more than 40,000 managers and executives in twenty countries and has written more than 300 crisis plans.

Participants will learn strategies and tactics to immunize their organization to disruption factors; see and hear actual examples of managers and executives in the midst of crisis; learn how to align employees, customers and other key stakeholders with your core messages; improve your ability to rebound after an industrial accident, chemical spill or other disaster; develop a crisis management plan for your organization; and properly capitalize on local police, fire, and emergency services assets during and after a disaster.

Designed for professionals responsible for disaster and crisis planning in corporate, government, and nonprofit organizations, this seminar is based on a case study method so participants can learn what has worked, and not worked, at organizations around the world. Barton uses his experience to help participants anticipate the "worst case scenario" and be prepared for the numerous challenges that come with any emergency. Participants will be able to learn strategies and implement specific contingency and crisis management plans in their own organization.

Barton has served as a crisis consultant to leading organizations worldwide including British Petroleum, ExxonMobil, The Walt Disney Company, LG Electronics, Mirage Resorts, Honda, The United States Army, GoldStar Electronics and many others. Barton is also a respected voice in higher education, having served as past president of DeVry Institute of Technology in Phoenix and Heald College, a system of eleven colleges in California, Oregon, and Hawaii. He is the president and chief executive officer of The American College in Bryn Mawr, PA.

Barton holds an A.B., magna cum laude, from Boston College (1978), the M.A.L.D. from The Fletcher School of Law and Diplomacy at Tufts University (1981) and his Ph.D. in public affairs and international communications from Boston University (1983). He was named Senior Fulbright Fellow to Japan in 1995 by the United States Information Agency. After teaching management and communications at Harvard Business School, Boston College, the University of Nevada at Las Vegas, and The Pennsylvania State University (1983-94), he served as vice president of communications and public affairs for Motorola, Inc. from 1995-1998. In this role he was responsible for corporate crisis management for a corporation with 150,000 employees and annual sales of US $31 billion.

Cost for the half-day seminar is $50 per person. For a brochure or more information, please contact Beth Gill-MacDonald at 717-771-4047 or bxg5@psu.edu

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